Last updated: 26 February 2026
This privacy policy explains how McKenna Consultants Ltd collects, uses, stores and protects your personal information when you visit our website or use our services. It complies with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations 2003 (PECR).
1. Who We Are
McKenna Consultants Ltd ("we", "our", "us") is a company registered in England and Wales (Company No. 5079940). Our registered office is:
The Innovation Centre, Hornbeam House
Hornbeam Park, Harrogate
North Yorkshire, HG2 8QT
United Kingdom
We are the data controller for the personal information collected through this website (www.mckennaagile.com).
For any data protection queries, please contact us at: agile@mckennaconsultants.com
2. What Information We Collect
We collect personal information in the following ways:
2.1 Information you give us directly
When you complete a form on our website (Contact, Free Consultation, OKR Strategy Assessment, or Register Interest forms) we collect:
- Full name
- Email address
- Company name
- Job role/title (where provided)
- Service area of interest
- Details of your enquiry, challenge or situation
2.2 Information we collect automatically
When you browse our website, we may collect the following technical data (only where you have given consent for analytics cookies):
- IP address (anonymised where possible)
- Browser type and version
- Operating system
- Pages visited, time on page and referral source
- Device type (desktop, tablet, mobile)
2.3 Information we do not collect
We do not collect or process any special category data (such as health data, racial or ethnic origin, political opinions, religious beliefs, or biometric data).
3. How We Use Your Information
We use your personal information for the following purposes and on the following legal bases:
| Purpose | Legal Basis |
|---|---|
| Responding to your enquiries and providing information about our services | Legitimate interests / Pre-contractual steps |
| Delivering consulting, training and coaching services | Performance of a contract |
| Sending marketing communications (newsletters, event invitations) | Consent (you may withdraw at any time) |
| Analysing website usage to improve content and user experience | Consent (via cookie preferences) |
| Administering and protecting our business and website | Legitimate interests |
| Complying with legal and regulatory obligations | Legal obligation |
4. Cookies and Similar Technologies
Our website uses cookies — small text files placed on your device — to make the site work and, with your consent, to understand how you use it.
In accordance with the Privacy and Electronic Communications Regulations 2003 (PECR), we will not set any non-essential cookies until you have given your consent. When you first visit our site, a cookie banner will ask for your preferences.
4.1 Types of cookies we use
| Category | Purpose | Consent Required? |
|---|---|---|
| Strictly Necessary | Essential for the website to function (e.g. remembering your cookie preferences). These cannot be turned off. | No |
| Analytics | Help us understand how visitors interact with our website by collecting anonymised usage data (e.g. pages visited, time on site). | Yes |
| Marketing | Used to deliver relevant advertisements and track campaign performance across websites. | Yes |
4.2 Specific cookies
| Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| mckenna_cookie_consent | McKenna Consultants | Stores your cookie consent preferences | Persistent (localStorage) | Strictly Necessary |
This table will be updated if we introduce additional cookies (for example, analytics or marketing tools) in the future.
4.3 Managing your cookie preferences
You can change your cookie preferences at any time by clicking the "Cookie Preferences" link in the footer of any page on this website. You can also control cookies through your browser settings — however, disabling all cookies may affect how the website functions.
5. Data Sharing and Third Parties
We do not sell, rent or trade your personal information to third parties.
We may share your personal information with the following categories of recipients, only where necessary:
- Service providers — hosting providers, email delivery services, and IT support providers who process data on our behalf under written data processing agreements
- Professional advisors — accountants, lawyers and auditors where required for our business operations
- Law enforcement or regulatory bodies — where required by law or to protect our legal rights
All third-party service providers are required to take appropriate security measures to protect your personal information and are only permitted to process it for specified purposes in accordance with our instructions.
6. International Transfers
We primarily store and process your data within the United Kingdom and the European Economic Area (EEA).
Where any personal data is transferred outside the UK or EEA (for example, by a third-party service provider), we ensure appropriate safeguards are in place, such as:
- The UK Secretary of State's adequacy regulations
- Standard contractual clauses approved by the Information Commissioner's Office (ICO)
- Other lawful transfer mechanisms recognised under UK GDPR
7. Data Retention
We retain your personal information only for as long as necessary for the purposes described in this policy. Specific retention periods are:
- Enquiry and contact form data — retained for up to 24 months from your last interaction with us, then securely deleted
- Client contract and engagement data — retained for 6 years after the end of the contract (in line with HMRC requirements)
- Marketing consent records — retained for as long as the consent remains valid, or until you withdraw it
- Cookie consent preferences — stored in your browser's localStorage and persist until you clear your browser data or change your preferences
- Analytics data — anonymised and retained for up to 26 months (if analytics cookies are accepted)
When we no longer need your personal information, we will securely delete or anonymise it.
8. Your Rights
Under UK GDPR, you have the following rights regarding your personal information:
- Right to be informed — to know how your data is collected and used (this privacy policy)
- Right of access — to request a copy of the personal information we hold about you (known as a Subject Access Request)
- Right to rectification — to request correction of inaccurate or incomplete personal information
- Right to erasure — to request deletion of your personal information where there is no compelling reason for its continued processing
- Right to restrict processing — to request that we limit how we use your personal information in certain circumstances
- Right to data portability — to request transfer of your personal information to another organisation in a structured, commonly used, machine-readable format
- Right to object — to object to processing based on legitimate interests or for direct marketing purposes
- Rights related to automated decision-making — we do not carry out any automated decision-making or profiling using your personal data
To exercise any of these rights, please email us at agile@mckennaconsultants.com. We will respond to your request within one calendar month, as required by UK GDPR. There is no fee for making a request in most circumstances.
9. Data Security
We have put in place appropriate technical and organisational security measures to prevent your personal information from being accidentally lost, used, accessed, altered or disclosed in an unauthorised way. These include:
- HTTPS encryption across the entire website
- Access controls limiting who can view personal data within our organisation
- Regular review of data processing activities and security practices
We also require any third parties who process personal data on our behalf to implement equivalent security measures.
10. Children's Data
Our website and services are not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete it.
11. Third-Party Links
Our website may include links to third-party websites, plug-ins and applications (such as LinkedIn, Twitter/X, and Facebook). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. We encourage you to read the privacy policy of every website you visit.
12. Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements or other factors. Any material changes will be clearly indicated by updating the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
13. Complaints
If you are unhappy with how we have handled your personal information, you have the right to complain to the Information Commissioner's Office (ICO), the UK's independent authority set up to uphold information rights.
Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire, SK9 5AF
Telephone: 0303 123 1113
Website: ico.org.uk
We would, however, appreciate the opportunity to address your concerns before you approach the ICO, so please contact us in the first instance.
14. Contact Us
If you have any questions about this privacy policy, our data practices, or wish to exercise your data protection rights, please contact us:
McKenna Consultants Ltd
The Innovation Centre, Hornbeam House
Hornbeam Park, Harrogate
North Yorkshire, HG2 8QT
United Kingdom
Email: agile@mckennaconsultants.com
Telephone: +44 (0) 1423 815 574