Own Your Product's Future
This workshop by McKenna Agile Consultants is designed for Product Owners and aspiring Product Owners who want to maximise the value of their product. You'll develop the skills to manage your backlog effectively, write compelling user stories, prioritise decisively, and collaborate with stakeholders to build outcome-focused roadmaps.
The workshop is highly interactive and practical — covering everything from customer discovery techniques to measurement and metrics that prove product value. Led by experienced practitioners who have worked as Product Owners in real delivery environments.
By the end of the workshop, you'll have a clear framework for aligning customer needs with business goals and delivering products that make a measurable difference.
What You'll Learn
Product Vision & Strategy
Define a compelling product vision that aligns with customer needs and organisational strategy, giving your team a clear north star.
Backlog Management
Build, refine, and maintain a well-ordered product backlog. Learn what makes a great backlog item and how to keep your backlog actionable and relevant.
Prioritisation Techniques
Apply prioritisation frameworks including MoSCoW, WSJF, and Cost of Delay to make better decisions about what to build next.
Stakeholder Engagement
Navigate stakeholder dynamics confidently. Learn how to gather input, manage competing priorities, and communicate product decisions clearly.
Metrics & Measurement
Define and track the right product metrics. Move from vanity metrics to outcome measures that demonstrate genuine customer and business value.
User Stories & Acceptance Criteria
Write user stories that teams can deliver with confidence. Understand the INVEST criteria and how to define clear acceptance criteria.
AI-Powered Discovery
Leverage AI tools to accelerate user research, synthesise customer feedback at scale, and uncover hidden patterns in usage data — turning insight into a competitive advantage for your product.
OKR-Aligned Outcomes
Connect your product backlog to measurable business outcomes using Objectives and Key Results. Learn to frame features as experiments that move the needle on the metrics that matter most to your organisation.
Is This Workshop Right for You?
Current Product Owners seeking to sharpen their skills and adopt best practices
Aspiring Product Owners preparing to step into the role for the first time
Business Analysts and Project Managers who work closely with product teams
Delivery Managers and Scrum Masters who want to better support their Product Owners
Frequently Asked Questions
Do I need Agile experience to attend?
What format does the workshop take?
Can this be tailored for our organisation?
Do participants receive a certificate?
Ready to Master Product Ownership?
Enquire today to find out availability and pricing for your team. Delivered in person or online.